Our mission has expanded.

We first launched an app for consumers to find and compare grocery products that align with their personal preferences. Then we realized many emerging, healthy and sustainable food brands are not as visible as they should be. This made us realize we were tackling the wrong side of the problem!

Our goal is to make better-for-you-and-planet brands more visible. So that’s what we’re setting out to do. You’re still welcome to use the app but we hope to help food brands first.